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UNiDAYS connects the world’s largest and most relevant millennial brands with a global audience of 18-24-year-old students through its leading technology and marketing services.

Launched in 2011, UNiDAYS has quickly established itself as a global brand providing a gateway for retailers to reach the student market. Since its conception, the company has gone from strength to strength and is experiencing rapid worldwide growth with a presence in the UK, USA, Australia, New Zealand, Ireland, Germany and Denmark.


The Challenge

With plans underway for further expansion, the team needed a phone system that was able to meet the demands of the increasing scale of the company both in terms of operational capability and increasing numbers of staff. The system needed to be:

  • Scalable and reliable
  • Low maintenance for the IT team
  • Easy to manage and make changes
  • Able to work across multiple sites, avoiding separate systems at each office

Tom Peach-Geraghty, Head of IT Operations at UNiDAYS says: With our previous phone system, if we wanted to set up another site, we would have had to install another PBX completely or work out how to get the existing system to talk to the other office. We needed to be able to pick up a phone, pop it in the new office and for it to work straight away and that’s what Timico provided us with.

The Solution

Previously, UNiDAYS had a basic phone system with a few lines, including ISDN but this simply did not meet their needs.

Timico introduced the company to their brand new, cloud-based Unified Communications (UC) proposition, Synergy. In addition to basic telephony, Synergy provides a full suite of services including video, messaging, mobility and conferencing.

It delivers carrier-class hosted business telephony and UC services, complete with the ability to work anywhere and connect with any device thanks to its secure cloud-based delivery system.

“Synergy was easier to implement and install than any other phone system I’ve used in the past. Timico’s tech guys are sharp, knowledgeable and responsive. They were able to recognise it was important for us to get our comms set up quickly and expedited the installation of the system despite the fact we hadn’t given them much notice” says Tom.

Synergy runs over UNiDAYS’ primary internet connection which is also provided by Timico. Synergy sits within Timico’s core network, which prioritises voice traffic over any other form using what is known as QoS or Quality of Service measures. In the event of any degradation of service, the quality of clients’ voice traffic is the last thing to be affected – ensuring calls are protected as a priority. Also, the fact that no voice traffic ever touches the public internet means that choosing Timico for both the phone system and the underlying connectivity is the fastest and safest route to the roll-out of Synergy services, coupled with better control, quality of user experience and faster fix times.

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"Synergy was easier to implement and install than any other phone system I’ve used in the past. Timico’s tech guys are sharp, knowledgeable and responsive. They were able to recognise it was important for us to get our comms set up quickly and expedited the installation of the system despite the fact we hadn’t given them much notice."

The Result

Thanks to Synergy, UNiDAYS have been able to communicate with staff at their sites in Australia and the USA quickly and easily as well as take part in international audio conferences with a phone line that is good quality and reliable. UNiDAYS sent Synergy handsets to these other sites around the world and the teams at each location were able to fire up the phones and use them straight away.

UNiDAYS now have zero call costs between these offices as staff at the sites are all on the same secure, cloud-based Synergy system using a mixture of desk and softphones to make their calls and use the collaboration features.

Tom says: “It sounds obvious but with a different phone system, we wouldn’t have been able to communicate with all our offices at such low cost. We’ve used Skype in the past to try to help with this issue but it’s simply not a reliable business solution for us.”

An additional unexpected bonus

An additional bonus feature of Synergy which UNiDAYS had not anticipated was the reduction in international mobile call costs. Using the iOS and Android Synergy mobile applications, users can make free calls from home, out of hours, to any of the offices in Sydney, New York and beyond. All they need is their mobile, the Synergy mobile app and a data connection.

Tom says: “The Synergy mobile app was a nice unexpected win. When you’re talking to offices around the world and having to set up a conference call late at night, having Synergy means our employees no longer have to sit and wait in the office to jump on a call from their desks. Instead, they can now make calls around the world over Synergy with ease, anytime, anywhere from their mobiles.”

UNiDAYS have ambitious plans for growth both in the UK and overseas and Synergy helps them quickly and easily add new sites to their network at short notice.

“It was great that Timico were able to recognise that expansion was an important part of our strategy and they’ve helped us pave the way for the hassle-free extension of our comms system in the future” Tom concluded.