• Connectivity
        • Connectivity solutions ranging from basic broadband connections, through to fully managed, innovative SD-WAN solutions providing an always-on, dynamic connection that will automatically select the best path for your network traffic.

        • Unified Comms
        • With a pedigree in fixed and mobile communications, cloud voice, and cloud-based Productivity tools, Timico’s unified and converged services enables your end-users to work and collaborate more effectively, where when and how they need.

        • Cloud & Hosting
        • Our leading edge cloud and data centre services range from simple Hosting and Data Protection right through to complex hybrid cloud deployments and Public Cloud solutions utilising Microsoft Azure, enabling you to focus on what you do best.

        • IT Managed Services
        • We deliver IT managed services so you can focus your resources on creating client value. Our capability extends from the end-user device right through to the Public Cloud, offering a single point of contact for all IT services and support.

        • Security
        • No matter what level of protection your business needs, we've got 1st class security management and applications at the ready - our job is to keep your business safe from unwanted threats and attacks.

        • Retail
        • Helping retailers increase lifetime value and enhance customer experience by supporting an omnichannel strategy.

        • Leisure & Hospitality
        • Helping leisure & hospitality brands and operators to increase brand loyalty and enhance guest experience digitalisation.

        • Professional Services
        • Helping professional services firms to create client value and capture long term advantage, by enabling their digitalisation and increasing return on talent.

        • Not For Profit
        • Enabling Not for Profit organisations to increase their impact by embracing technology to create additional value, drive digital transformation and efficiencies.

        • Don't see your industry here?

          We work with many business sectors, so if you would like to find out where there is space for change in your business, book a free roadmap consultation with one of our experts today.

          Book in today
        • Strategic Partnerships
        • We have excellent relationships with a series of strategic partners that enable us to provide you with a comprehensive range of business-enabling solutions.

        • Our Commitments
        • We have grown rapidly over the past 14 years, and so has our commitment to implement and improve support for our colleagues, customers and our local community.

        • Compliance and Security
        • Security and compliance are important factors of managed services, that are absolutely essential to the security and integrity of your business.

  • Blog
  • Support
  • Log-in


The Digital Transformation of Sport

DOTA 2 and the Digital Transformation of Sport

Digital transformation has changed how we interact with the world. It has become a key factor in the success of business, banking, healthcare, and even sport and entertainment. In fact, there are very few industries left untouched by the digital revolution. Last time, we covered the digital transformation of athlete training in traditional sport, this article looks at how sport itself has evolved.

Sport has come a long way since Pheidippides ran from Marathon to Athens, reporting the news of a military victory and the Olympic Games were held in honour of Zeus. The modern Games survives as the pinnacle of strength, speed, agility and power. However, not all athletes are impressive physical specimens. We now have sports of tacticians, intellect and reflexes.

In the last ten years, sport has seen the arrival of a digital era, and with it a digital athlete. Don’t believe me? Look at the prize pools of the most recent DOTA 2 (a multiplayer battle arena game) tournament. The International 2018 boasts an unprecedented 25,532,177 (USD) in total prize money, and 11,234,158 (USD) going to the overall winner. To put that in perspective: the gruelling Tour de France has an overall prize pool of 2,000,000 (USD). The winner of the 2018 World snooker championship pockets 425,000. Here’s a list of the highest prize pools in sport:

  1. Champion’s League (football): 1.1 billion
  2. Formula 1: 700 million
  3. The World Series (American Football): 66 million
  4. The US Open (tennis): 50 million
  5. Fedex Cup (golf): 35 million
  6. Dubai World Cup Night: 27 million
  7. DOTA 2 The International: 26 million
  8. Super Bowl (American Football): 11 million

The astronomical rise of e-sports can clearly be seen by its arrival in the top 8 sport prize pools. Increasing from 10 million in 2014 to 26 million by 2018. E-sport rival, League of Legends, have a prize pool of 5 million. Most impressive of all (although currently in speculation) is the proposed season total prize pool of survival shooting game Fortnite: 100,000,000 (EUR).

With many kids now preferring to be video game players than professional footballers, I wanted to know how the digitisation of sport has become popular, and what the future of sport looks like.

Hand holding credit card playing online gambling digital

Twitch TV

For those who don’t know. Twitch TV is a streaming platform for online gamers. Unlike YouTube, the streams are live. At any given moment, Twitch has an average 1.2 million viewers. The streamers that have become popular have become internet celebrities. Put simply, people watch other people play games. Sounds stupid. However, there’s a global community around it. To some, it really is like going home and talking to a friend. The streamers make money from subscribers, adverts and even donations from the adoring fans.

Digital Cooperation

When I was a teenager we went to the park and played football. Nowadays, young people are connecting in social circles via the internet. They are hanging out with each other in digital settings. Often staying up late at night, talking on headsets and engaging in digital worlds.

Digital Fantasy

Some people are not happy with themselves, physically, mentally. In this way, video games act as an escape from real life, real bullying, into a world where they can ‘be’ whatever they want to be, anonymous and without judgement of their person outside of the virtual world.

Digital Competition

There is no doubt that the driving forces behind E-Sports are Asian countries, notably, China and South Korea. I recently watched a video of League of Legends star ‘Faker’, arriving at an airport surrounded by adoring fans. With a net-worth of several million, Faker and his team SKT really are the South Korean equivalent of football stars. Top competitions fill out stadiums. The final of League of Legends World Championship took place in the Bird Nest, Beijing’s 80,000 capacity national stadium.


As technology increases; graphics, gameplay and mechanics also increase – creating an immersive experience. Connectivity is faster, and processors are more powerful, allowing for huge player vs player campaigns like Fortnite’s 100vs100 battle royale.

Digital Skill

A study from the University of Essex found that despite having the body of ‘chain-smokers’, professional gamers had the reaction time of fighter pilots. Such fast-paced and highly skilled games are prioritising a generation of super-alert and mentally focussed individuals, as opposed to the physical requirements of traditional sports.

Digital Future

E-Sports is here to stay. It’s safe to say that young people are getting behind the digital revolution, and the money suggests that companies are too. E-Sports are also in talks to be included in the 2024 Olympic Games. It leads me to the question: Is the digitisation of sport a good thing or a bad thing? I’d be interested in your feedback.


Timico is a managed service provider that delivers world-class connectivity, workplace and cloud technology to over ten thousand customers.

Aug 29, 2018

More great content you might be interested in

The evolution of technology procurement from suppliers to partners

I’m really looking forward to being part of the panel discussion at RetailEXPO 2019: “How is technology procurement evolving and what are retailers looking for from supplier partnerships?” Recently, I’ve really seen a difference in the relationships that are being built between technology providers and retailers, because technology can now become a sales enabler, as…
Read More

A Guide to Digital Transformation for Hospitality

Driving digital transformation in the hospitality industry Digital transformation has made it to hospitality, and it is just in time. Guest expectations have changed; they demand digital communication and personalised experiences. More people travel than ever before, and a burgeoning middle class in places like China, India and South Korea is putting pressure on established…
Read More

Not All Clouds are Equal – Private vs Public Cloud for Voice

The days of having a desk phone are slowly dying. As the world embraces digital transformation, IP Voice is at the forefront when it comes to critical applications. Voice has always been a minefield, and while Cloud adoption is generally beneficial, it’s not a one size fits all solution. Inaccurate or ill-fitted solutions can result…
Read More

Book a FREE consultation

Find out where there is space for change in your business, and how you are performing against your competitors.